Brochures are a common form of inexpensive advertising for companies, charities, and events. The
brochure remains one of the most popular and versatile marketing tools available. There are many uses for
brochures, including direct mail campaigns, handed to clients directly, passed out at events, posted on bulletin
boards or in racks in the lobby of local stores and supermarkets
Brochures speak volumes about your business. When it comes to marketing a service or product, using
these multi-fold papers to clearly explain what you offer is a wise move to attract your customers and increase
sales. Brochures are one of the most diverse marketing mediums available since they are suited to a wide variety of
situations. They serve as an interactive guide when explaining products and services, and point out key features
and benefits to the customer. Since brochures are so inexpensive, they represent the perfect pitch when operating
on a smaller budget.
Our brochure printing services at Printland let you create
professional brochures for your business solutions. We offer 100 lb. gloss book brochure paper to assure high
quality for your printed 4 color brochure.
Brochures Are A Great Way To Advertise In Style!
Common sizes for brochures are 8.5″ x 11″ and 11″ x 17″
Large size brochures with offset production as large as 11″ x 25″ or 17″ x 22″
Smaller sizes and custom sizes available with both digital or offset production.
Tri-fold, half-fold, Z-fold, Roll Fold and Gate Fold options available
Cover stocks up to 16 pt with offset production
100# gloss text or 100# gloss cover
Cover stocks available up to 14 pt, 130# (350 GSM) with digital production
Matte (Silk) options available in 80#, 111# and 130#
Uncoated cover stocks available in 65#, 80# or 110#
Creating an effective brochure is a key piece of sales literature that can potentially improve
sales and bring in more customers. Before all else, you need to understand the audience that will be seeing the
brochures. What are the important factors to them and why do they want to buy the product or service? Reach out to
customers and find out what they’re looking for and try asking salespeople too as they’ve been working with the
customers and may have insight. Use this information to create the foundation of your brochure.
Don't waste space on the brochure. You might be proud of the way your storefront looks or what
building you’re in but use the valuable space on the brochure to explain how your product or service will meet your
customer's needs. Remember, your customer is interested in what your product or service can do for them. The
brochure should focus on the benefits they’ll enjoy by choosing what you’re offering.
Once the brochure has been opened, the headline needs to be an attention grabber. The viewer will
be skimming the brochure before they get into the details so make sure it’s interesting. Next, try to stick to
bullet points to focus on the most important features. Most viewers won’t spend too much time looking so make the
key points stand out so they can see them quickly and then lead them to the next step.
There should be some sort of call to action at this point to provoke an immediate response. Let the
viewer know what they need to do next. Don’t assume they’ll go to Google to find your business information. Make it
as easy as possible for them to get to your website, social media page or to call. You can also provide some sort
of coupon or discount to create urgency. It will have been a waste of time for them to go through the entire
brochure and not reach out.
Finally, consider including some sort of guarantee. You've already done the hard work and any extra
push to get the customer to choose you will make the brochure that much more effective. Any new purchase can create
hesitation or fear so ease that fear with your guarantee.